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CABLE CONNECTION AND LOROM ANNOUNCE A PRIVATE JOINT VENTURE, CREATING A GLOBAL SOLUTION FOR CABLE, WIRE HARNESS AND PCB PRODUCTS

Combined company allows advanced engineering for small-volume domestic prototyping with seamless ramp to high-volume, cost-effective international production

FREMONT, Calif., and CHINA (July 20, 2009) íV Cable Connection, a premier manufacturer of custom cables, wire harnesses and PCB and Lorom Industrial Co., Ltd., a globally-recognized preferred supplier of high quality OEM/ODM products today announced a new private joint venture, creating one of the largest global providers of custom cables, wire harnesses, PCB, PCBA, and turnkey solutions.

Under the new joint venture agreement, Cable Connection will become Lorom West, a sales, engineering, and domestic manufacturing arm for Lorom. Lorom West will support Lorom's customer-base in the US by providing front-line engineering, prototyping, and short-run production. Lorom Industrial, will integrate volume production from their factories in China and India.

The new venture delivers some distinct business advantages to the companies and their combined customer base including:

     Access to state-of-the-art, cost-effective, high-volume engineering, manufacturing and production of a diverse set of products in the Lorom facilities in China and India

     Complete domestic prototyping and engineering of cables, wire harnesses and PCBs in the Fremont, CA facility

      Ability to seamlessly transition projects from engineering prototype to volume production within the same company, using the same engineering resources and creating the best end-product available

     Unique value proposition coupling the robust manufacturing capabilities of Lorom Industrial, with the personalized domestic service provided by Cable Connection.

Greg Gaches, CEO of Cable Connection and President of Lorom West states, "Our announcement today creates a unique company where a customer can design and build locally while keeping their sights set on eventual factory optimization. This translates to less work in transitioning projects offshore and a greater potential cost savings for our customers." Gaches adds "Another key benefit is that engineers will be working with engineers, creating a complete "design in" solution".

YT Yuan, Chairman of the Board, at Lorom, stated "Over the years, Lorom has focused on vertical integration of our operations from start to finish. This gives us unmatched quality in high-volume manufacturing. By partnering with Cable Connection, we can more effectively bring that quality and product diversity to the domestic US customer-base that Cable Connection has served so well."

About Cable Connection:
Cable Connection, located in Fremont, California, is a premier manufacturer of custom cables and wire harnesses for the Electronics, Communication, and Medical Industries.

About Lorom Industrial
Lorom Industrial, headquartered in Taipei, Taiwan, is a leading supplier of cable, cable assemblies and value-added electronic assemblies to OEM/ODMs worldwide, providing excellent quality, outstanding service and high customer value through continuous process improvement.

About Lorom West
Lorom West in Fremont, California is a leading provider of cables, wire harness and PCB products featuring advanced engineering and high quality prototype-to-volume-production process management.

For more information, please contact:

Cable Connection
Greg Gaches
CEO and President
ggaches@cable-connection.com
1-510-249-9000

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